Content Marketing Services
Invest in great content and watch Traffic, Leads, and sales grow
Provide Value
Thought Leadership
Audience GrowthProvide ValueProvide Value to your Audience
At Techspin Marketing, we aim for both, valuable content and optimized content. Our writer’s articles often rank #1 in Google.
Build a sales funnel by consistently getting your content in front of potential customers and engaging your audience. Pair content production with an SEO plan, and get ready to see a transformation in your site’s performance.
Pro Tip: Long form blog content can help you increase “time on page”, which helps boost your SEO. Consider blog posts of 2000+ words, as long as you can keep the content relevant.
Thought LeadershipThought Leadership Content
Share knowledge in your industry with unique, detailed, niche content.
Good thought leadership content offers new concepts and ideas that helps to establish your brand as an expert.
“Engaging content” is an overused term that doesn’t carry much meaning anymore. To describe great content we think of content that is so detailed and articulate, your reader is left with no unanswered questions when they’re done. Now that is the type of content that builds brand credibility, trust, and competes in search engines.
Pro Tip: Conduct a study and create new stats on a topic where there aren’t many stats available online. Do a link building campaign and win some high quality backlinks. Usually media and big reputable brands reference new studies.
Audience GrowthGrow your audience
Creating valuable content is a good way to grow your audience through organic search, social channels, and email marketing.
When you write the right content for the right people, they want more. Be the brand that has content good enough to opt-in to and it will pay dividends in the future.
Pro Tip: Add a universal pop-up form on your blog pages to increase your newsletter subscriber list by 5-10x
B2b Content Marketing For Tech
become the Thought leader
An important part of building a brand is establishing thought leadership with original content.
Don’t underestimate great writing. Well researched and structured content helps to build trust and credibility with your audience over time. As your audience starts to rely on the content to stay up-to-date in their industry and to educate themselves in their job, they will eventually turn to you for your product when the need for it arises.
flexible content plans
Content Strategy
We build your content strategy to align with your brand voice, business objectives, and SEO strategy. By bringing all these pieces together we can create a cohesive content strategy to drive results.
Keyword Research
We do a comprehensive keyword research analysis to identify existing and new opportunities for blog content, web copy enhancements, and additional pages for your website.
More Than Blogs
We don't just write blog posts. We can help with web copy, white papers, social media content, and more. Everything from top to bottom of funnel.
Complex Subject Matter
We have experts in all areas of software and tech products. Finding a knowledgeable and skilled writer in your niche is easy - just review samples from our writers who have the knowledge and experience you're looking for.
Content Development
We have a network of hundreds of B2B tech startup content experts. With our affordable content service you can consistently maintain the addition of high quality content on your website.
Content Optimization
There are often opportunities in existing content. If you have high performing blog posts, they can likely perform even better. Our content optimization plan ensures your existing content is up-to-date with the latest SEO best practices and increases web traffic and leads.
Our Expertise
Reach your audience
The key to good content is content that adds value to your audience. It’s unique, demonstrates expertise, and keeps the reader engaged. However, content should also help you rank in Google, and to achieve this it must meet specific criteria so that search engines can understand who to serve it to.
Pro Tip – add 5 links from existing blog posts to each new blog post you publish. Creating an internal linking structure is essential to SEO success.
Content Strategy
We help clients with writing content as well as their B2B content marketing strategy. We do a comprehensive competitive analysis and content gap to identify areas of opportunity for your website. We also make content recommendations to optimize the content on your key pages, as well as create blog content schedules in line with your targeted keywords.
Book a call
Book a call with us to discuss your content needs. Submit the form below or email alison@techspinmarketinggroup.com
Frequently Asked Questions
We first start with identifying your target audience and important keywords.
We then analyze your direct competitors as well as indirect competitors who are competing for the same keywords.
By looking at a combination of factors, such as domain authority, links profile, current rankings, and the types of content your competitors have, we make recommendations on what content you need on your website as well as provide content ideas for your blog.
We have a large network of writers specializing in different niches and industries. Most of our content writers specialize in B2B content strategy and familiar with the B2B buyers journey. Many of our writers also have technical B2B SaaS expertise.
We offer a paid trial piece of content at $50 per blog article.
Our writers do not use AI to write content. They may use AI to create an SEO optimized blog article outline, and we actually recommend this to ensure the blog content is well structured and competitive.
We pride ourselves in our SEO content knowledge and specialized niche expertise in most B2B industries.
With a large network of content marketers, we’re able to support small and large projects with different content types, and high quality content
