The Best SEO Tools on the Market (with cheap alternatives)

The Best SEO Tools on the Market (with cheap alternatives)

seo for start ups

Listen up, folks! If you thought you could conquer the SEO-world with a sprinkle of keywords and a pinch of backlinks, you’re in for a surprise! Let me tell you, in 2023, it’s a whole new ball game. It’s like trying to make a soufflé without eggs, or a cat video without a cat! Impossible, right? Well, not if you have the right tools in your digital toolkit.

Buckle up, because we’re about to dive headfirst into the SEO-tool rabbit hole of 2023. It’s a wild ride, but hey, someone’s got to keep up with those Google algorithms, right? So, let’s get down to brass tacks and talk about the only SEO tools you’ll need to dominate the search engine realm in 2023. You ready? Because it’s about to get real… real fun!

What is SEO?

Alrighty then, let’s break it down! SEO, or Search Engine Optimization, is like the cool kid on the digital marketing block. It’s all about making your website a magnet for search engines like Google, Bing, or even Yahoo! (Yes, it still exists, and no, it’s not just your grandma who uses it!).

SEO involves optimizing your site with relevant and quality content, using the right keywords (not just throwing them in willy-nilly), and building credible backlinks. It’s like hosting a party – you need the right mix of people (content), some good music (keywords), and a great location (backlinks) to get noticed and have a good time! Understanding SEO is crucial for your website’s success in the wild, wild west of the internet. So, grab your cowboy hat and let’s mosey on to the next part!

Why are SEO Tools Important?

In this digital age, think of SEO tools as your trusty horse in the Wild West of the internet. Without them, you’d be wandering aimlessly in the vast online desert.

SEO tools help by analyzing your website, providing you with insights about your performance, and suggesting improvements. They’re like your own personal online GPS, guiding you to the land of high search rankings. They can highlight the rough patches on your website that may be driving away visitors, like slow loading times or broken links. And the best part? They can help you understand your competition better. That’s right, with SEO tools, you can snoop on your competitors’ strategies (legally, of course!) and understand what makes them tick.

Just like in the wild west, knowledge is power. So, saddle up, partner, and let’s ride into the sunset of high search engine ranking! Yeehaw!

Keyword Research Tools

Now, let’s tip our hats to Keyword Research Tools – the sheriffs in our SEO Wild West analogy. These tools aren’t just blowing hot air; they’re as vital as a good pair of boots in a desert. They’ll help you find the right “lingo” (keywords) that’s gonna draw folks (traffic) to your online “saloon” (website). These are the tools that’ll help you find those golden nuggets of keyword phrases. So buckle up, and let’s kick the dust off the trail to understanding Keyword Research Tools!

Google Keyword Planner

Pros and Cons, and Pricing of Google Keyword Planner


  • It’s Free, baby! Yeah, you heard that right. Google Keyword Planner doesn’t cost a dime. It’s like finding a twenty-dollar bill in the pocket of your old jeans.
  • Google Knows All. Who better to trust for keyword research than the search engine giant itself? Google Keyword Planner gives you direct insights from Google’s vast data.
  • Ad Spend Data. It provides you with ad spend competition, which can be incredibly useful if you’re into Google Ads. It’s like getting a sneak peek into your competitors’ wallets.


  • Not SEO-Focused. The tool is mainly for Google Ads customers and the data is more PPC focused. So, for SEO purposes, it’s like using a butter knife in a sword fight. Not ideal, but it can get the job done.
  • Broad Traffic Estimates. Instead of exact numbers, you get ranges for keyword volumes. It’s like asking for the time and being told, “Well, it’s afternoon.”


Did I mention it’s free? So put that credit card back in your wallet. There’s no premium version to speak of, but hey, beggars can’t be choosers!

You can access this amazing tool by clicking here. It’s like finding the door to Narnia, but instead of a mystical land, you get all the juicy keyword insights you can handle!

SEMrush Keyword Magic Tool

Pros and Cons, and Pricing of SEMrush Keyword Magic Tool


  • Comprehensive Keyword Data. The SEMrush Keyword Magic Tool is like a psychic with a crystal ball, giving you deep insights about keyword trends.
  • Tons of Filters. You can filter by volume, keyword difficulty, competitive density, SERP features, and cost-per-click data. It’s like having a superpower to see only the data you want.
  • Broad Match and Long-Tail Keywords. It provides you both broad match and long-tail keywords. It’s like getting both the pan and the pancake!


  • Can be Overwhelming for Beginners. With great power comes great…confusion? The sheer amount of data and features can scare off SEO newbies. It’s like being handed the controls of a spaceship on your first driving lesson.
  • Pricey. Compared to free tools, SEMrush can feel pricey. It’s like paying for a fancy dinner when you’re used to eating at home.


The Keyword Magic tool is part of SEMrush’s suite, so you get it with any SEMrush subscription. Prices start at $99.95 per month for the Pro plan. That’s less than the cost of a daily latte over a month, so if you’re serious about SEO, it might be time to kick that coffee habit!

You can take a look at these fabulous tools for yourself here: SEMrush Keyword Magic Tool. Trust me, it’s worth every penny!

Moz Keyword Explorer

Pros and Cons, and Pricing of Moz Keyword Explorer


  • Depth of Data. Moz Keyword Explorer doesn’t just skim the surface, it dives deep into the sea of keywords. It’s like an oceanographer for SEO!
  • SERP Analysis. It breaks down the top results for any keyword. It’s like having a backstage pass to your favorite concert!
  • Saves Your Past Searches. It remembers your past searches, so you don’t have to. It’s like having an assistant who doesn’t sleep!


  • Limited Queries on Free Version. The freeloader’s party ends quickly with just 10 queries a month. It’s like having a cake and only getting a crumb!
  • Not as Comprehensive as SEMrush. Some features are lacking compared to SEMrush. It’s like having a bike when you really want a Ferrari.


Moz Keyword Explorer comes with any Moz Pro subscription, starting at $99 per month, similar to the price of an unlimited monthly metro card. Now, wouldn’t you rather ride the SEO express than the local?

Ahrefs Keywords Explorer

Pros and Cons, and Pricing of Ahrefs Keywords Explorer


  • Extensive Keyword Data: Ahrefs doesn’t just touch the sky, it rockets through the atmosphere. It offers expansive keyword data that’ll make you feel like an SEO astronaut!
  • Cool Competitor Analysis: You can peek into your competitor’s playbook, like a sneaky football coach who’s always one step ahead!
  • Advanced Metrics: Detailed and concise reports are on offer like a weather forecast for your SEO climate!


  • Wallet-Weighty: The costs can rack up, making it feel like you’re buying a penthouse when all you need is a studio.
  • Complexity: The wealth of features can be overwhelming. It’s like walking into a buffet with 100+ options when all you want is a simple sandwich!


Ahrefs Keywords Explorer starts at a chunky $99 per month. That’s similar to a gym membership in a high-end fitness club. But, hey, who needs abs when you can have SEO muscles?

To get a closer look at how these SEO gladiators compare, or to jump right into the SEO workout, visit Moz’s Keyword Explorer and Ahrefs’ Keywords Explorer. Remember, it’s not about having the biggest muscles in the room, it’s about how you use them!

Cheap Alternatives

If these options seem to be making your wallet scream, fear not! There are some cost-effective alternatives that’ll get the job done without drilling a hole in your pocket.

Here are a couple of cost-effective options for you to consider:

  1. Ubersuggest: This tool is like that reliable old car that gets you where you need to go without all the flashy features. It might not have the horsepower of Ahrefs, but it’ll get you on the SEO highway without breaking the bank!
  1. AnswerThePublic: Think of this one as your SEO crystal ball. It may not predict the future, but it’ll give you a peek into what people are searching for. It’s like having a window into the mind of the internet, without having to splurge on an expensive telepathy course!
  1. Keyword Surfer: Think of this as your budget-friendly surfboard in the vast ocean of SEO. It is a free Chrome extension that provides you with keyword insights directly in your Google searches. It’s like having a secret agent right in your browser, helping you ride the SEO waves without sinking your budget!
  1. Google Keyword Planner: This is the equivalent of going back to basics, mom and pop’s style. It may not have all the bells and whistles, but hey, it’s free and comes straight from the big G itself. Kind of like getting SEO advice directly from your wise old granddad – priceless and reliable!
  1. Soovle – Picture this as your SEO Swiss Army knife. It pulls data from various search engines, not just Google, and delivers a variety of keyword suggestions. It’s like having a multi-tool that helps you survive in the wild SEO jungle, without having to sell your favorite camping gear!

Give these tools a whirl and see how they can help you muscle up your SEO game minus the heavy price tag!

SEO Strategy Development and Analysis Tools

Let’s scoot onto our next thrilling chapter – SEO Strategy Development and Analysis Tools. Imagine these as your personal fitness trainers, helping you whip your SEO strategy into shape and squeeze out every drop of potential. Get ready to flex those SEO biceps and triceps, and let’s dive right into this pool of knowledge!

Screaming Frog SEO Spider Tool


  • Spider-Man Skills: This tool crawls your website like Spider-Man scaling a skyscraper, pinpointing any SEO issues faster than you can say, “Web-Slinger!”.
  • Like a Flashlight in the Dark: It illuminates every nook and cranny of your website, revealing duplicate content, broken links, and security issues, all hidden like Easter eggs.
  • Google Analytics Integration: It’s like having a backstage pass to Google’s rock concert, with direct access to your traffic and audience data.


  • Steep Learning Curve: It’s a bit like climbing a mountain with roller skates on, tricky to master but rewarding when you do.
  • Not Cloud-Based: You have to download it to your system, much like getting a pet – you need the space and commitment!
  • No Free Lunch: While there is a free version, it’s pretty limited, like enjoying a movie trailer but not the full feature.


Screaming Frog SEO Spider Tool may make your wallet holler a bit, with the paid version starting at $149 per year. It’s like treating yourself to a fancy dinner every month – a bit pricey, but oh-so worth it!

For more details, or if you’re ready to take the plunge and turn your SEO strategy into an awe-inspiring masterpiece, head over to the Screaming Frog website. Consider this your golden ticket to the SEO Wonderland!

Serpstat Platform


  • Super Searcher: Serpstat is like a sniffer dog at an airport, expertly tracking your competitors’ actions and movements. It provides comprehensive data about their SEO, PPC, and content strategies, giving you a one-up in the digital race.
  • Keyword Kahuna: It’s your personal dictionary, generating a plethora of keywords and phrases for your content. It’s like having a word buffet at your disposal!
  • Sneaky Spy: This platform isn’t afraid to act like a secret agent, keeping an eye on your competitors’ backlink strategies. It’s like having your own digital 007!


  • Data Restrictions: The amount of data you can pull is limited by your plan. It’s like going to an all-you-can-eat buffet, but with a plate the size of a saucer.
  • Slow Speed: Sometimes, the data retrieval can be a bit slow. It’s like waiting for a sloth to finish a marathon–you’ll get there eventually but at a leisurely pace.


Serpstat is like a delightful bargain bin at your favorite store. Its pricing starts as low as $69 per month. It’s akin to buying a cup of gourmet coffee every day – a small price to pay for a big boost!

For more details or to embark on your own digital journey, check out Serpstat right away! It’s like clicking on a treasure map that leads to a chest full of SEO gold!

SpyFu KWFinder Tool


  • Keyword King: SpyFu is like your own personal librarian, sorting and cataloging millions of keywords to help elevate your SEO game! It’s like having the keys to the kingdom of keyword research.
  • Competitor Conqueror: Nothing gets past SpyFu. It silently observes your competitors’ keyword strategies, allowing you to learn from their triumphs and mistakes. It’s the equivalent of having a front-row seat at their strategy meetings.
  • Data Digger: SpyFu excels in unearthing extensive data on keyword difficulty, search volume, and more, similar to a digital archaeologist making significant discoveries.


  • Overwhelming Interface: For newcomers, the interface might feel like trying to solve a Rubik’s cube blindfolded. It takes a bit of time to get accustomed to.
  • Limited Localized Results: If you’re targeting a specific geographical area, the results might be as scarce as a camel in Antarctica.


SpyFu offers a sweet deal, starting at $39 per month, comparable to the cost of a decent gym membership. It’s like investing in a workout for your website!

Check out SpyFu Here

Ahrefs SEO Toolset


  • SEO Sensei: Ahrefs is like that knowledgeable friend who always has the answer. It provides comprehensive backlink analysis, keyword research, and competitor analysis tools, much like a Swiss army knife of SEO!
  • Speedy Spider: Ahrefs boasts a super-fast site audit feature, crawling and analyzing your website quicker than a spider on caffeine. No nook or cranny of your site will escape its vigilant gaze!
  • Learning Library: Ahrefs comes with a vast library of educational resources. It’s like having a personal tutor to guide you through the labyrinth of SEO.


  • Wallet Woe: Ahrefs might make you feel like you’re paying for a luxury car every month. It’s on the more expensive side of SEO tools.
  • No Freebie: Unlike other tools, Ahrefs doesn’t offer any free version. It’s like going to a party and finding out there’s no free food!


Ahrefs plans start at a steep $99 per month, akin to a premium Netflix subscription for your website. It might seem like a lot, but remember, it’s all about the long-term gains!

Check out Ahrefs here

SEMrush SEO Toolkit


  • The Swiss Army Knife: SEMrush boasts a comprehensive suite of tools, making it a one-stop-shop for all things SEO. It’s like having a multi-purpose gadget in your pocket!
  • Analytical Brainiac: SEMrush is a master of data analysis, providing deep insights to help you optimize your SEO goals. It’s like having a genius advisor at your side.
  • Professional Reports: Get professional and detailed reports complete with visuals to make better decisions on the fly. It’s like having an in-house team of experts!


  • User Interface: SEMrush’s interface can be cumbersome at times. It takes some time to get comfortable with all the features and tools.
  • Fewer Localized Results: Similar to SpyFu, it has limited localized results when targeting a specific geographical area.


SEMrush offers different plans starting at $99.95 per month, making it slightly pricier than SpyFu. It’s like hiring a personal trainer for your website!

Check out SEMrush here. It’s like clicking on a treasure chest full of SEO gems! Go ahead, give your website the workout it needs.

Moz Pro Rank Tracker Tool


  • Specialized Tracker: Moz Pro Rank Tracker tool is like your website’s personal fitness tracker, keeping tabs on your performance round the clock.
  • Incredible Insights: Moz Pro provides valuable insights into your website’s SEO standing. It’s like having a crystal ball to peek into your website’s future!
  • User-Friendly Interface: Its easy-to-navigate interface makes it a joy to use, like an exciting new video game.


  • Limited Keywords: Moz Pro allows only tracking a certain number of keywords. It’s like being on a strict SEO diet!
  • Slightly Pricier: Moz Pro is a bit on the higher end of the price spectrum. But hey, quality does come at a price!


Moz Pro plans kick off at $99 per month. It’s like investing in a high-end workout gear for your website. Considering its top-notch features, it’s definitely worth it!

Check out Moz Pro Rank Tracker Tool here. It’s like opening a Pandora’s box of SEO wonders! Go on, give your website the royal treatment it deserves.

CognitiveSEO Platform


  • Comprehensive SEO solution: CognitiveSEO is like a Swiss Army knife of SEO tools. It offers everything from rank tracking to backlink analysis. It’s like giving your website a full spa treatment!
  • Unique Unnatural Link Detection: This feature is like a guardian angel for your site, protecting it from harmful backlinks. Who knew SEO had a superhero sidekick?
  • Site Audit: CognitiveSEO does a thorough check-up of your website. It’s like having a personal doctor for your website’s health.


  • More Complex: The extensive features can make the platform seem a bit daunting. It’s like walking into a gym for the first time and seeing all the different equipment. You’ll get the hang of it…eventually!
  • Pricier Option: CognitiveSEO tends to be more expensive than other tools. Well, beauty treatments for your website don’t come cheap, do they?


CognitiveSEO’s pricing begins at $129.99 per month. It’s like signing up for a premium gym membership for your website, but think about all the gains!

Check out CognitiveSEO Platform here. It’s like stepping into a world of SEO luxury. Your website is worth it, trust me!

Affordable Alternatives

For those of you saving your pennies for a rainy day, don’t worry! We got you. There are plenty of SEO tools that won’t cost you an arm and a leg. Here are some budget-friendly alternatives:

  • Ubersuggest: This is like finding a designer dress in a thrift store. Starting at just $29 per month, it offers keyword analytics, site audit, and more. No need to break the bank for some SEO love!
  • SEOquake: Think of this as your budget-friendly grocery store. It’s a free browser plugin that provides you with organic search data at the click of a button. It’s like getting all your SEO essentials without spending a dime.
  • KWFinder: Starting at just $30/month, KWFinder is like the happy hour of SEO tools. It’s great for finding long-tail keywords that have a lower level of competition. Bottoms up!
  • SERProbot: Imagine it as your friendly neighborhood SEO bot. This service allows for a quick and free search engine rank checking for your website. It’s like having a free check-up at your local clinic, but for your website!
  • Google Trends: This is your go-to tool for a quick pulse check on the latest trends. And the best part? It’s free! It’s like having your finger on the pulse of the internet, without the need for superpowers!

So there you go, folks! Remember, reaching SEO peak doesn’t always mean emptying your pockets. Sometimes, it’s all about finding the right tools that fit your budget.


So, my SEO savvy friends, that brings us to the end of our fun-filled, feature-packed tour of SEO tools! From Moz Pro’s Pandora’s box of wonders to CognitiveSEO’s luxury spa treatment for your website, each tool has its own unique strengths. It’s like choosing between a beach holiday or a city sightseeing tour – both are awesome, it’s all about your preference! Remember, investing in an SEO tool is like buying a first-class ticket for your website to soar the Google rankings. It might seem a bit pricey at first, but the view from the top is definitely worth it! So, buckle up and let’s take your website to new SEO heights with these tools. Safe flights!


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