The Top SEO Auditing Tools (pros, cons, and pricing)

The Top SEO Auditing Tools (pros, cons, and pricing)

DIGITAL MARKETING new startup project MILLENNIALS Business team

What is SEO Auditing?

SEO auditing is like going on a treasure hunt in the world of digital marketing. You’re searching for golden opportunities to enhance your website’s visibility, but instead of a worn-out map, you’re armed with SEO auditing tools. These tools help you identify areas on your website that might need a little ‘TLC’ (and by that, we don’t mean the 90s hitmaking R&B group). They help spot those sneaky broken links, hunt down duplicate content, and even ensure your website is as mobile-friendly as your smartphone-addicted teenager. So let’s dive right in and explore some of the top SEO auditing tools that are as helpful as a compass to a lost pirate. Plot a course and set sail, mateys!

The Importance of SEO Auditing

Now, don’t let those eyes glaze over, because I’m about to drop a number that’ll knock your socks off. Did you know that a whopping 68% of online experiences begin with a search engine? That’s right, almost 7 out of 10 of your potential customers are starting their online journey with a quick Google search. So if you want to grab their attention, you better make sure your website is in tip-top SEO shape. And that, my friend, is where SEO auditing comes into play.

So, you might be wondering, “Why on earth do I need to audit my SEO? Isn’t it enough that I’ve got a cool website with a bunch of fun cat videos?” Well, here’s the deal: Google (and all those other search engine folks) absolutely loves it when websites are easy to read and understand. And that’s where SEO audits come into play.

Think of it like cleaning your room; sure, you know where everything is in your organized chaos, but what happens when mom pops in unexpectedly? Total disaster, right? An SEO audit is like your mom’s surprise visit, but for your website. It helps tidy up the mess so Google can easily find your cat videos and show them off to the world. Because let’s be honest, who doesn’t want their cat videos to go viral?

Why Perform SEO Audits?

That’s an excellent question, and I’m glad you asked! Performing an SEO audit is like taking your website to the doctor for a check-up. It’s an opportunity to identify technical flaws that might be harming your site’s performance or making it harder for search engines to crawl and index your pages. Just like you wouldn’t want to run a marathon without getting a physical first, you don’t want to launch a new marketing campaign without first making sure your website is in peak condition.

And another thing, performing regular SEO audits can help you stay ahead of the curve. Think of it like a sneak peek into the future of your website’s performance. You can spot trends, identify potential issues, and make proactive changes to keep your site performing at its best. So, in a nutshell, if you want your website to be the Usain Bolt of search results, start doing regular SEO audits. Because, let’s face it, no one remembers who came in second in a Google search.

Types of SEO Auditing Tools

Alright, folks! Let’s dive into the toolbox and unearth some absolute gems of SEO auditing tools that could give Sherlock himself a run for his money in detective work.

First up, we have Crawling tools. These are like your website’s personal fitness trackers. They move around your site, counting steps (aka links), checking your site’s pulse (aka load speed), and keeping an eye out for any unexpected roadblocks (like broken links or error pages).

Next in the lineup are Backlink analysis tools. These are your social media stalkers, keeping track of who’s linking to your site, what they’re saying, and how much influence they have. It’s like finding out who’s talking behind your back but in a good way.

Then we have Rank tracking tools, and these guys are your personal cheerleaders. They keep track of which keywords your site ranks for, how high it ranks, and how it’s performing over time. They’re like the overexcited parent at a football game, always keeping score and yelling, “That’s my kid!”

Last but not least, we have Technical SEO tools. These are the nerdy, tech-savvy friends we all wish we had. They look under your website’s hood, checking the code for any issues that might be messing with your site’s performance.

So there you have it, folks! A quick rundown of the types of SEO auditing tools that can help your website become the star of the Google show. Now, go forth and audit. May your cat videos forever rule the internet!

In addition to SEO auditing tools, there are some pretty cool other AI SEO tools to learn about too, and they can save you LOADS of time.

Technical SEO Auditing Tools

Alrighty then, let’s shimmy into the nuts and bolts of these oh-so-important Technical SEO Auditing Tools. Ever wanted your very own tech whizz? Someone who could sift through your website’s code like they were born to do it? Well, folks, that’s exactly what these tools are. They’re the Clark Kents of the internet world, transforming into Superman to save your website from any hidden code-based catastrophes. Without further ado, let’s put on our nerdy glasses and delve into the world of Technical SEO Auditing Tools.

Frog SEO Spider

Frog SEO Spider comes to the rescue like your favorite superhero. It’s a versatile tool that can crawl both small and large websites efficiently, detecting any SEO issues in a jiffy. It sure has Spidey senses!

As for the pros, it can analyze page titles and metadata, discover duplicate content, understand the site structure, and generate XML sitemaps. Seems like it can do everything short of fetching your morning coffee!

But, alas, every superhero has a kryptonite. For Frog SEO Spider, it’s the interface, which can be a tad complicated for newbies to navigate. Moreover, it’s a desktop-based tool, so you better have a pretty hefty computer if you’re going to be crawling large websites.

When it comes to the moolah, it won’t make your wallet cry. There’s a free version available, but for the full suite of features, you’ll need to shell out $149 per year. Not too bad, considering all that it can do, right?

So if you’re ready to take a leap of faith and try out Frog SEO Spider, click here to get started. Just remember, with great SEO power, comes great responsibility!

Google Search Console

Next on our list is the big daddy of search engines, Google’s very own Google Search Console.

When it comes to the pros, Google Search Console is like that know-it-all friend we all have. It provides detailed reports on how Google views your site, identifies technical errors, and yes, wait for it… it’s absolutely free! Zero, zilch, nada… Now beat that!

But hey, nobody’s perfect, right? The downside of Google Search Console is that it can be a bit overwhelming for beginners. And it only provides data for the past 90 days, so if you’re a history buff, you’re out of luck.

As for pricing, did I mention it’s free? Because it’s free. Totally, completely, 100% free. Google loves you that much!

To start using Google Search Console, click here. Remember, knowledge is power. But too much knowledge can also make your brain hurt. Don’t say I didn’t warn you!

SEMrush Site Audit Tool

Rolling up at number three, we’ve got the SEMrush Site Audit Tool. This is like the Sherlock Holmes of SEO tools, cracking the case on website health. It’s got over 130 checks for SEO issues, isn’t that mind-boggling?

The pros are as dazzling as a disco ball. It’s user-friendly, even for beginners. It provides a detailed report of your website’s health and even gives recommendations on how to improve it. So it’s not just pointing out what’s wrong, it’s also telling you how to fix it – like a true friend!

But of course, no disco party is complete without a power shortage. The con is that it’s a bit on the pricier side compared to other tools. It starts at $99.95 per month. Yikes! But hey, quality comes at a price, right?

To try SEMrush Site Audit Tool and become an SEO Sherlock Holmes, click here. Remember, it’s not just about finding problems, it’s about finding solutions. But bear in mind, with a great SEO tool, comes an even greater credit card bill!

Content Quality Auditing Tools

Alright folks, buckle up! We’re about to dive into the fascinating world of Content Quality Auditing Tools. These are the superstars that ensure your content is top-notch, engaging, and, most importantly, not as boring as a sloth on a slow day. These tools will help you keep your readers hooked like a captivating thriller novel or a late-night binge-worthy Netflix series. Let’s take a look at some of the big players in the content auditing game, shall we?

Copyscape Plagiarism Checker

Next up on the auditing tools roster, we have the warden of words, the sentinel of sentences – Copyscape Plagiarism Checker! This tool takes your content and scans the vast abyss of cyberspace to ensure it’s as unique as a unicorn doing a hula hoop.

Copyscape’s biggest charm, other than its fancy name, is its commitment to originality. It’s like your personal detective, making sure your content isn’t simply a copy-pasted version of someone else’s hard work. That’s a big no-no in the world of content creation, folks!

But alas, every rose has its thorns. While the basic service is free, if you want to unlock its full potential, you have to shell out a little bit of cash for the premium version. But hey, can you really put a price on peace of mind?

To experience the thrill of verifying your content’s uniqueness with Copyscape Plagiarism Checker, click here. Remember, in the immortal words of Dr. Seuss, “There is no one alive who is you-er than you.” Let’s keep it that way, shall we?

Yoast SEO Plugin

Ah, Yoast SEO – the granddaddy of all SEO auditing tools. This WordPress plugin has been a content creator’s best friend since 2008, helping them keep their ranking game on point and well-optimized.

Yoast will give you detailed guidance on how to optimize your content for search engine success. It’ll check your readability score


Let’s welcome the next contestant in our content auditing pageant – the guardian of grammar, the savior of syntax, the titan of typos – the one, the only, Grammarly! Now, we all make mistakes (remember that time you tried to cut your own hair?), but Grammarly is here to make sure your content isn’t one of them.

Grammarly acts like your favorite English teacher from high school, the one who loved red pens a bit too much. It meticulously checks your work for grammar, punctuation, and spelling errors, making sure your content is as polished as a royal crown.

But wait, there’s more! Grammarly also checks your content for readability, clarity, and engagement. It’s like having your own personal editor, without the intimidating glare and constant coffee breath.

Like Copyscape, there’s a free version of Grammarly, but if you want to unleash its full power, you’ll need to upgrade to the premium version. Yes, it might cost a few bucks, but can you really put a price on perfection?

To get started with Grammarly and transform your content from meh to magnificent, click here. Remember, as Mark Twain once said, “The difference between the almost right word and the right word is…the difference between the lightning bug and the lightning.” Let Grammarly help you catch that lightning, folks!

SEMrush SEO Writing Assistant

Now we saunter into the presence of the Jack-of-all-trades in the content auditing world – the SEMrush SEO Writing Assistant. This tool isn’t just a one-trick pony, oh no. It’s a whole SEO circus, offering readability score, keyword stuffing warnings, and even checks your tone of voice. It’s like having a tiny, overly enthusiastic editor right inside your text editor.

But hold your horses, there’s always a downside. The SEMrush SEO Writing Assistant can be a bit of a stickler, sometimes marking text as plagiarized when it’s not. It’s a little like an overzealous guard dog barking at a leaf blowing in the wind.

In terms of pricing, SEMrush SEO Writing Assistant has a free version that offers limited features. For the full shebang, you’ll need to upgrade to the premium version which will cost you around $99.95 per month. It’s a pretty penny, but think of it as an investment in your content’s success.

Ready to give it a whirl? Check out the SEMrush SEO Writing Assistant here. Remember, as the wisdom of Unknown states, “Content is King but engagement is Queen, and the lady rules the house!”.

ProWritingAid: The Grammar Guru and Style Savant

Next on our merry tour of SEO content tools is ProWritingAid, the linguistic lovechild of a grammar guru and a style savant. It’s not just about catching those sneaky spelling errors or grammar goofs; oh no, it’s about making your writing as smooth as a jazz saxophone solo on a cool summer night.

ProWritingAid offers detailed reports on your work’s style, consistency, repetitiveness, and even its structure. It’s like having your very own English teacher on standby, minus the pop quizzes and detentions, of course. But be warned, details are its bread and butter, so if you’re after a quick ‘once-over’, you might find yourself in the land of ‘much-more-over.’

Pricing-wise, ProWritingAid offers a free version with limited functionalities (like a party with no cake), but for the full experience (yes, the piece of cake), you’ll need to shed some bucks on the premium version for $79 per year.

Ready to get your grammar groove on? Check out ProWritingAid here. Remember, as Ernest Hemingway once muttered, “The only kind of writing is rewriting.” So, buckle up and let ProWritingAid guide you through the labyrinth of linguistic refinement!

Rank Tracking Tools

All right, let’s dive into the world of rank tracking tools. Imagine you’re a mountain climber, and your content is your mountain. You wouldn’t want to climb without knowing if you’re making progress, right? That’s where rank tracking tools come into the picture, they’re like your personal mountain guide.

Ahrefs Rank Tracker

First on the list is the mighty Ahrefs Rank Tracker. Now this tool isn’t for those faint-hearted content creators out there. It’s a heavyweight, providing a comprehensive view of your search traffic, keyword ranking, and even spying on your competitors – sly as a fox, right? The downside, of course, is that it can feel a bit like wrestling a grizzly bear in terms of complexity. Plus, with a starting price around $99 per month, it’s not exactly a budget option. If you’re looking to do more SEO work on a budget, check out our other blog for a low budget strategy.

Ready to take on the mountain with Ahrefs Rank Tracker? Click here. Remember, as the great Yogi Berra once said, “If you don’t know where you’re going, you’ll end up somewhere else.” So let Ahrefs help you stay on track!

SEMrush Position Tracking

Next up, let’s waltz over to SEMrush Position Tracking. If Ahrefs is the grizzly bear of the SEO world, think of SEMrush as the nimble mountain goat. It’s not as intense as Ahrefs, but it’s still a pretty impressive tool to have in your SEO utility belt. It lets you track your rankings across different devices and locations, and it gives you daily updates – quite the early bird, isn’t it?

One thing you’ll really love about SEMrush is the competitors’ discovery feature. It’s like being able to peek into your competitors’ campsite without them knowing. Who’s leading the climb? Who’s lagging behind? SEMrush has got you covered on all fronts.

Ready to leap like a mountain goat with SEMrush Position Tracking? Click here. Remember, in the immortal words of that famous mountaineer, Unknown, “The best view comes after the hardest climb.” Let’s make that climb a little easier with SEMrush!

Advanced Features for Advanced Users

And now, for those of you who laugh in the face of basics, we’re moving onto the big leagues – the advanced features! Hikers beware, this is where the terrain gets a little rocky and the oxygen a little thinner. But don’t worry, we’ll guide you through it. Whether you’re a seasoned SEO sherpa or a daring digital adventurer, these tools are designed to push you to the summit of search engine supremacy. Buckle up, it’s going to be quite a ride!

Moz Crawl Test

Drumroll, please, as we introduce the third member of our SEO expedition crew — Moz Crawl Test. If Ahrefs is the burly bear and SEMrush the nimble goat, Moz is our savvy, highly detailed cartographer. It maps out the terrain of your website, identifying any potholes or pitfalls that may trip up your climb to SEO success.

Moz Crawl Test goes through your website with a fine-tooth comb, looking for any issue that could potentially harm your SEO rating. It’s like having a safety inspector checking every nook and cranny of your site – ensuring that there are no broken links, missing page titles, or duplicate content. It’s quite the eagle eye, isn’t it?

So if you’re ready to chart your course to the top with the meticulous mapping of Moz Crawl Test, click here. After all, as the old saying goes, “A smooth sea never made a skilled sailor.” Let’s navigate the choppy waters of SEO with Moz at the helm!

Google Analytics

Let’s drumroll for our next mountaineer, Google Analytics. If Moz is our seasoned cartographer, Google Analytics is like our handy GPS unit – always keeping you informed of your whereabouts and tracking your progress. Whether you’re just starting out on your SEO journey or you’re halfway up the mountain, Google Analytics helps you understand how your audience interacts with your website. It’s like having a personal tour guide showing you which routes your visitors are taking, where they’re stopping for a breather, and how long they’re staying for a picnic.

One of its superpowers is the ability to measure your advertising ROI and track your Flash, video, and social networking sites and applications. It’s also incredibly versatile and can be integrated with other Google services, such as your AdWords account. So, for those who fancy a bit of multitasking, Google Analytics has got your back. Let’s hit the trail with Google Analytics! Remember: “Not all who wander are lost,” especially not with a trusty tool like this!


In conclusion, voyaging into the realm of SEO can seem like a daunting endeavor, but fear not! With the right tools like Moz and Google Analytics, your journey will be like a well-planned hiking trip, complete with maps, a GPS, and a tour guide. These tools don’t just lead the way, but they teach you how to navigate the terrain yourself. Sounds like a grand adventure, doesn’t it? So put on your explorer’s hat, strap on your boots, and let’s step into the exciting world of SEO. As we always say, “Adventure may hurt you, but monotony will kill you!” SEO is not monotonous, not with these tools at your disposal. Let’s conquer this mountain together! And if you need some extra help with your SEO audit, we actually offer a free one. Reach out and ask about it!


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